We have gone back to the drawing board and re-designed the paperback book into Version 2. The 182 vignettes are exactly the same (so existing customers don’t have to buy it again), but we’ve moved the testimonials to the back cover, have eliminated the subject index, and have cut the introduction down from five pages to only two. The result is a more streamlined version that makes it easier for us to produce multiple editions for numerous international markets, and also for corporate clients.
The first big benefit to this re-design is that new paperback editions have now been released specifically for the US, Canadian, British, and Australian markets. Each edition has been created in the country-specific store on Lulu (our printer), and this means these editions have a fixed cover price in the local currency, and are no longer subject to variations based on exchange rates. The fixed cover price for the USA edition is $14.99 USD. The fixed cover price for the Canadian edition is $21.50 CDN. The fixed price of the British edition is £10.99. The fixed price of the Australian edition is $19.99 AUD. (All prices plus taxes and shipping of course). These prices will also be reflected on the redesigned back cover for each country-specific edition.
What’s also important is that USA editions (when ordered from the US store) are produced in and mailed from US printing facilities. The same goes for Canadian, British, and Australian editions. If you order from a specific country, using the specific country store, your books are priced in the country-specific currency, and then printed and shipped from a facility in that country. This initiative supports jobs in each local market, and should reduce both shipping costs and delivery times. We will be adding specific editions for other countries shortly, where Lulu has local production facilities in those countries.
The deluxe hardback edition is still available, and remains unchanged. It includes the expanded introduction with eight suggested ways of using the book, the subject index, and 18 additional vignettes bringing the total number to 200 vignettes in a case-wrapped, red linen hardback design. The hardback is priced in US dollars as it is manufactured in the USA, (although shipped internationally). The cost of the hardback is $24.99 USD (plus taxes and shipping).