Branded Book Program

A business card on steroids

Everyone is familiar with the business card, it’s been the standard contact tool for generations. Most business professionals are also familiar with giving gifts of appreciation to clients, employees, and key contacts at various times and for various purposes. What if you could combine the two? What if you could give someone a gift of genuine lasting value that would also become a business card on steroids? You can. Introducing the Branded Edition of This Book is the Perfect Gift.

Promoting your brand through customization

The book was designed from the outset to be a gift that adds genuine lasting value to the recipient, and in the past we indeed had businesses purchasing bulk copies of the standard edition to give away as corporate gifts. However, we’ve decided to take full advantage of modern print-on-demand manufacturing, and we’re now offering a unique customization service to really cement your brand in the minds of the people you give the book to.

Here’s what we do

  1. We begin with the already popular standard paperback edition, and we go to work on creating a customized version for you.
  2. On the front cover, we re-locate the author’s name to above the lower red line, and below the line we add your full color company logo (or your name if you don’t have a logo), along with the words “A gift of appreciation from.” Now, when you give the book to people, it clearly associates the gift with the giver, right from the word go!
  3. Inside the book, we turn our attention to the “To/From” page. In the standard editions of the book, there’s a generic greeting on this page, along with lines on which the giver can print the name of the recipient, and then sign it as the giver. But the branded edition will be unique to you. Yes, there’s still room in which to print the recipient’s name, and sign your own, but the generic greeting is replaced by one that says what you want it to say. We’ll work with you to write that greeting so that it reflects your corporate culture or personal message. We’ll also add a black and white version of your logo on this page. When the recipient opens up the book, it’s the first thing they will see.
  4. On the back cover, we once again add a small version of your logo in full color, along with the words “A gift of appreciation from”. Then we include your contact details. We can place your phone number here, and of course your website. The book has now become a permanent business card.
  5. We then take these custom files and manually create an entirely independent version of the book with our printing partner. A unique website URL is created, and when you want to order copies, you simply go to that URL and order direct from the printer 24/7. You can order as many or as few copies as you want, and the printer will ship the order to the address you specify.

Better than business cards!

Business cards are easily mislaid, but when people find a book they enjoy or get something from, they keep it for a lifetime! Not only will they associate you with the good feelings they get from the book, but they’ll never lose your contact details because they’re right on the back cover.

This is the perfect branding gift for:-

  • Real estate brokers and agents
  • Auto dealers
  • Insurance agents
  • Financial advisors
  • Dentists
  • Chiropractors
  • Church ministers
  • Service organizations
  • Network marketing companies and distributors
  • ANYONE who wants a personalized gift!

What’s the cost?

There are two elements to the pricing structure.

  1. The first element is the customization/admin fee. This is a one-time, non-refundable set-up charge, and it is paid before work commences on your branded edition. The cost is $200 CAD (plus GST) for Canadian customers, and $200 USD for customers in the USA. Once the fee is paid, we begin working with you to create your customized version as outlined above.
  2. The second element is your per-book base cover price. This is a base price set on your behalf by the author, and it is independent from any discounts additionally offered to you by the printer. Here’s how this works. when you sign off on the artwork proofs, you will be asked how many books you want to order in the first week of availability. The number of books will determine the discount the author sets for you. If you order nothing in the first week, you will still get a discounted base price, but it will be set at the entry discount level. The base cover price determined by your first order will be fixed at that price for a year. The schedule of base prices is set out below.

IN CANADA

The cover price of the standard paperback is $20 CAD (plus shipping and taxes).

  • If your first order is 0-24 books, your base cover price will be set to $18 CAD per book (plus shipping and taxes). This is a 10% discount from retail cover.
  • If your first order is 25-49 books, your base cover price will be set to $17 CAD per book (plus shipping and taxes). This is a 15% discount from retail cover.
  • If your first order is 50-99 books, your base cover price will be set to $16 CAD per book (plus shipping and taxes). This is a 20% discount from retail cover.
  • If your first order is 100+ books, your base cover price will be set to $15 CAD per book (plus shipping and taxes). This is a 25% discount from retail cover.

IN THE USA

The cover price of the standard paperback is $15 USD (plus shipping and taxes).

  • If your first order is 0-24 books, your base cover price will be set to $13.50 USD per book (plus shipping and taxes). This is a 10% discount from retail cover.
  • If your first order is 25-49 books, your base cover price will be set to $12.75 USD per book (plus shipping and taxes). This is a 15% discount from retail cover.
  • If your first order is 50-99 books, your base cover price will be set to $12.00 USD per book (plus shipping and taxes). This is a 20% discount from retail cover.
  • If your first order is 100+ books, your base cover price will be set to $11.25 CAD per book (plus shipping and taxes). This is a 25% discount from retail cover.

Please note, that the above base prices are set by the author on your behalf at the time of your first order decision. IN ADDITION to the discounts above, the printer has their own discount structure. This means that depending on the quantity of books in each order you place with the printer, you may well find your per-book price dropping from the starting base price we set for you above. That’s another benefit of ordering from the printer. You are the author’s customer for the setting up of your branded edition and the setting of your base price, but you are the printer’s customer for the physical production of the books. You can therefore take advantage of two different discount structures working together on your behalf.

Ready to move ahead?

You are invited now to make contact directly with the author. Use the contact form HERE, and provide your contact information, along with an idea of how many books you might require in your first and subsequent orders. For large companies wanting quantities beyond those outlined above, we’ll work on an individual basis to set your base price. We will be in touch with you.

Looking forward to making you look good in the eyes of your clients!

– Kenneth